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Hosting Decisions by YCombinator Companies in 2011
Ever wonder what other companies are choosing for hosting, Email, DNS, etc.? As it happens, there’s an app for that (so to speak) and someone put the Y Combinator companies under the microscope. With...
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New Reuters Site Turns News Decisions Over To Social Media
News agency Reuters launched a Social Pulse, which it describes as a “social media hub” that will display “the most talked-about news, companies and influencers across the Web.” The site is unique in...
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Loomio: Making Better Decisions Remotely Possible
Email, instant messaging, forums, code forges and other collaboration tools make it possible for distributed teams to get work done – but they’re not great tools for making decisions. The team behind...
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6 Months with Panda: A Story of Complacency, Hard Decisions, and Recovery
In the fall of 2011, I was contacted by the Director of Marketing for a B2B company. The company’s website had been hammered by Panda, and he didn’t know what to do. I could tell very quickly that...
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Relevant, Actionable & Timely PPC Feedback: Better Decisions, Better Results
High quality feedback has three essential qualities, summarized in the acronym RAT: it’s relevant to the goal, actionable, and timely. PPC is overwhelming when you don’t apply the RAT filter to the...
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Is Your Company A Big Dell Shop? You Need To Make Some Decisions
You know things are bad when HP is making fun of you. But that’s what’s happening to Dell today, after its decision to take the company private in a leveraged buyout. HP just issued a statement warning...
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Tesla And The Fallacy Of Data-Driven Decisions
We like to pride ourselves on being increasingly data-driven. In fact, we’ve created a giant new industry frenetically panning for Big Data gold. A healthy $4.5 billion market in 2010, according to...
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Making Smart Digital Strategy Decisions: Owned, Paid and Earned Media
Online marketing is full of opportunities. It’s part of what makes it exciting. With so many ways to get the word out, it’s all too easy to launch straight into a digital campaign and see what sticks....
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Google: Mobile Search Helps 82% of In-Store Shoppers Make Purchase Decisions...
Mobile isn’t just for finding local merchants to start the shopping experience. Google data shows mobile is a companion while consumers are in stores looking to buy. 84% of smartphone shoppers use...
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Study Reports 90% of Business Owners Trust Yelp Reviews to Make Purchasing...
A recent study from Merchant Warehouse reports that business owners (and consumers in general) are putting more of their trust into online reviews sites, specifically Yelp. As mentioned on WebProNews,...
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Understanding Search Analytics: Making Better, Data-Driven Decisions
At Covario’s INFLECTIONPoint event last week, several marketers gathered to talk about search analytics today, how to get a handle on tracking a multiscreen world, and what to do if you’re sifting...
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60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]
The third annual Mobile Path to Purchase report by xAd and Telmetrics studied mobile device usage across categories such as auto, restaurants, entertainment, and telecom to help establish the state of...
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Google Speaks About Difficult Decisions In Implementing “Vague & Subjective”...
Writing today in the Guardian, Google’s chief legal officer David Drummond spoke to mistakes Google made in removing some links last week under the EU’s new Right To Be Forgotten mandate as well as the...
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Letting Robots Make Decisions Also Makes Human Workers Happier
Despite everything we’ve learned from science fiction, giving robotic workers more control may be the key to human happiness in the workplace, an MIT study suggests. MIT’s Computer Science and...
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IBM Partners With Twitter To Help Businesses Make Big Data Decisions
IBM wants to help companies better understand trends and opinions by analyzing data in 140-characters or less. The technology giant announced a partnership with the hip, young Twitter on Wednesday...
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